Download the 22-page report behind an 839K-impression UK display campaign.
This report shows how a UK display campaign was reviewed across impression delivery, click response, CTR, CPM, target account list performance, and whitespace audience delivery.
838,972
Impressions delivered
against a 616,000 impression KPI
2,091
Clicks
Target: 1,540
0.25%
CTR
Target: 0.25%
$2.94
CPM
Target: $4.12
Campaign snapshot
The report turns campaign delivery into decision-ready evidence.
It shows the brief, market scope, objective, performance against target, and the next actions suggested by the data.
Region
United Kingdom
Timeline
July to August 2025
Primary objective
Deliver programmatic display impressions with CPM control and target account list visibility.
Performance readout
Target versus achieved
The table keeps success and learning visible in the same view, so the report does not hide underperforming signals.
| Metric | Target | Achieved | Read |
|---|---|---|---|
| Impressions | 616,000 | 838,972 | Exceeded the planned impression KPI. |
| Clicks | 1,540 | 2,091 | Generated more clicks than planned. |
| CTR | 0.25% | 0.25% | Matched the CTR benchmark. |
| CPM | $4.12 | $2.94 | Delivered below the planned CPM. |
Report dashboard
UK Display Campaign - August Report
Impressions
Target: 616,000
Clicks
Target: 1,540
CTR
Target: 0.25%
CPM
Target: $4.12
Audience and media path
UK technology and business audiences across desktop, mobile, tablet, and connected TV.
What the PDF covers
Built for media teams that need the story behind the numbers.
TAL performance
Whitespace performance
Device reporting
CPM trends
Publisher and daily delivery review
Optimization actions
Bid controls
Budget pacing
Creative performance review
TAL and whitespace monitoring
CPM efficiency checks
Outcome signals
Impressions and clicks exceeded plan.
CPM came in below target.
The campaign created useful TAL and whitespace reporting views.
Planning recommendations
Keep account-list performance separate from broader delivery.
Use CPM efficiency to guide future budget allocation.
Review creative and publisher quality alongside click volume.
FAQ
Questions before downloading.
These answers explain how to read the report and how Demand Kings can support similar measurement work.
The PDF unlocks directly on the page after a valid submission. Demand Kings may also use the details to understand your campaign interest and follow up where relevant.
No. Each report is a historical campaign analysis. Future results depend on audience fit, market, offer, budget, media access, creative, landing page quality, timing, and optimization inputs.
Yes. Demand Kings can structure post-campaign reporting around delivery, clicks, CTR, CPM, CPL, leads, registrations, publishers, geography, device mix, creative performance, and recommendations.
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Next step
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Share the market, objective, media channel, and reporting requirements. Demand Kings can map a practical campaign measurement plan.