Download the 22-page report behind a 1.06M-impression UK display campaign.
This report shows how an extended UK flight was measured across delivery, clicks, CTR, CPM, target account list reporting, whitespace delivery, publisher response, and future recommendations.
1,056,129
Impressions delivered
against a 616,000 impression KPI
3,780
Clicks
Target: 1,540
0.36%
CTR
Target: 0.25%
$2.63
CPM
Target: $4.12
Campaign snapshot
The report turns campaign delivery into decision-ready evidence.
It shows the brief, market scope, objective, performance against target, and the next actions suggested by the data.
Region
United Kingdom
Timeline
July to September 2025
Primary objective
Scale a UK programmatic display campaign while improving cost efficiency and engagement visibility.
Performance readout
Target versus achieved
The table keeps success and learning visible in the same view, so the report does not hide underperforming signals.
| Metric | Target | Achieved | Read |
|---|---|---|---|
| Impressions | 616,000 | 1,056,129 | Delivered well above the planned impression target. |
| Clicks | 1,540 | 3,780 | Generated more than double the planned clicks. |
| CTR | 0.25% | 0.36% | Finished above the CTR benchmark. |
| CPM | $4.12 | $2.63 | Delivered below the planned CPM. |
Report dashboard
UK Display Campaign - September Report
Impressions
Target: 616,000
Clicks
Target: 1,540
CTR
Target: 0.25%
CPM
Target: $4.12
Audience and media path
UK technology and business audiences across desktop, mobile, tablet, and connected TV.
What the PDF covers
Built for media teams that need the story behind the numbers.
Extended flight performance
TAL and whitespace split
CPM efficiency
CTR trends
Publisher and creative review
Optimization actions
Pacing management
Bid controls
Creative and publisher review
TAL monitoring
Cost-efficiency tracking
Outcome signals
Impression and click delivery exceeded planned levels.
CTR and CPM both finished ahead of benchmark.
The report gave stakeholders a stronger view of segment-level performance.
Planning recommendations
Protect low-CPM placements that still show engagement.
Keep TAL and whitespace reporting separate.
Use CTR lift to guide creative and market expansion tests.
FAQ
Questions before downloading.
These answers explain how to read the report and how Demand Kings can support similar measurement work.
The PDF unlocks directly on the page after a valid submission. Demand Kings may also use the details to understand your campaign interest and follow up where relevant.
No. Each report is a historical campaign analysis. Future results depend on audience fit, market, offer, budget, media access, creative, landing page quality, timing, and optimization inputs.
Yes. Demand Kings can structure post-campaign reporting around delivery, clicks, CTR, CPM, CPL, leads, registrations, publishers, geography, device mix, creative performance, and recommendations.
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Next step
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